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Pre Launch MLM Opportunities: Are They Just Empty Promises?

Posted on 04. Jan, 2010 by Glen in Glen's Training Resources

Pre launch mlm notices seem to be coming out of the woodwork on a daily basis.  If I get another “Ground Floor Opportunity” call I might just throw up.  Now I understand this is the land of opportunity and new businesses are what keeps us strong…But, let’s not go overboard with the hype.

Everyone seems to think that if they can just get in on the ground floor, their troubles would be over.  I was guilty of jumping on that bandwagon myself in the past.  Come to find out, you still need to put the work into building a business if you want to be successful.  You still need to have the dedication and determination to succeed, and sometimes it’s even more difficult to build a network marketing company that’s brand new.

I can almost hear the spears whizzing by my ears as I type, but let me clarify my point before you burn me at the stake.  Just because an opportunity is in pre launch doesn’t make it a bad business either.  After all, Amway was in pre launch at one time, right?  My point is this, look at every opportunity individually and take the phrases, “Ground Floor” and “pre launch” out of the equation.

Look at the company itself.  Is it a longstanding brick and mortar company that is just moving on to direct sales as a way to generate more business?  There are several businesses out there that have done that and been massively successful.  Be careful of those companies that just throw a pay plan together, and then go find some fruit juice or crappy no use product to promote just so they can say they have a product.  Those are the type of companies that give the mlm industry a bad name.

Another great question to ask is who is behind the company and what do they stand for?  What is their motto?  Are they trying to make a positive change with the opportunity or are they just interested in lining their pockets?

What about the product?  Ask yourself if you would really buy the product if there was no opportunity attached to it.  If you can honestly say that you would, then the company probably has a good product and it may be a good fit for you.

These few questions seem to be very simplistic, but many times are never asked when a new pre launch mlm company sprouts its head.  The excitement of getting on the ground floor overshadows good business common sense.  So do your due diligence when that “next great ground floor opportunity” comes by.  It may be just what you’re looking for, but make sure you are joining a solid company, with a solid product, with long term potential.  This will give you the best chance of long term residual income.

Thank you for stopping by, and as always, your comments are welcome.